{"title":"UltraTile","description":"\u003cp\u003eUltraTile is a trusted brand in the tiling industry, offering high-performance preparation and installation solutions designed for professional installers and demanding construction environments. Known for reliability, innovation, and ease of use, UltraTile products help ensure strong adhesion, smooth substrates, and long-lasting tile installations across residential, commercial, and renovation projects. Whether you are working on floors, walls, or challenging surfaces, the UltraTile range provides dependable solutions that support efficient installation and professional results.\u003c\/p\u003e\n\n\u003cp\u003eThe brand focuses on advanced formulations that improve bonding strength, flexibility, and durability. From high-quality primers and flexible tile adhesives to self-levelling compounds and surface preparation products, UltraTile solutions are designed to handle a wide variety of substrates, including porous and non-porous surfaces. These products are particularly suited for modern construction requirements, including installations over underfloor heating systems, high-traffic areas, and areas exposed to moisture.\u003c\/p\u003e\n\n\u003cp\u003eProfessional tilers and contractors rely on UltraTile because the products are developed to simplify preparation while maintaining exceptional performance standards. Fast-setting options, fibre-reinforced adhesives, and multi-surface primers help reduce installation time while ensuring consistent and reliable results. This makes UltraTile an ideal choice for both new builds and refurbishment projects where quality and efficiency are essential.\u003c\/p\u003e\n\n\u003cp\u003eExplore ur range of UltraTile primers, adhesives, and floor preparation solutions designed to support durable tile installations and professional-grade finishing across a wide variety of tiling applications.\u003c\/p\u003e","products":[{"product_id":"ultratile-proprimer-1l-1","title":"UltraTile ProPrimer – Water Based Acrylic Primer 1 Litre","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cp\u003eUltraTile ProPrimer is a moisture tolerant, water-based acrylic primer, sealer, and bonding aid suitable for use on both porous and non-porous substrates. Ideal for preparing a wide range of surfaces before applying tile adhesives and smoothing compounds, this primer enhances adhesion, reduces substrate porosity, and improves water resistance. It is designed for internal walls and floors, ensuring a reliable and durable bond.\u003c\/p\u003e\n\u003ch2\u003eProduct Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSuitable for porous and non-porous substrates including concrete, sand\/cement screeds, plywood, tile backer boards, and existing ceramic or porcelain tiles\u003c\/li\u003e\n\u003cli\u003eWater-based acrylic formulation for easy application and low odour\u003c\/li\u003e\n\u003cli\u003eSeals and stabilises surfaces to reduce pinholes and improve surface consistency\u003c\/li\u003e\n\u003cli\u003eEnhances adhesion for UltraTile adhesives and smoothing compounds\u003c\/li\u003e\n\u003cli\u003eMoisture tolerant and improves water resistance\u003c\/li\u003e\n\u003cli\u003eEasy to apply with brush or roller\u003c\/li\u003e\n\u003cli\u003eSuitable for internal use on walls and floors\u003c\/li\u003e\n\u003cli\u003eDries clear with a milky white colour during application\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTechnical Information\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePack Size\u003c\/td\u003e\n\u003ctd\u003e1 litre\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoverage\u003c\/td\u003e\n\u003ctd\u003eApprox. 11 m² per litre (diluted 3:1 with water)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApplication Dilution\u003c\/td\u003e\n\u003ctd\u003ePorous surfaces: dilute 3 parts water to 1 part primer; Non-porous surfaces: use neat (undiluted)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDrying Time\u003c\/td\u003e\n\u003ctd\u003e1 to 2 hours depending on substrate and conditions\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eMilky white (dries clear)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApplication Temperature\u003c\/td\u003e\n\u003ctd\u003e5°C to 25°C\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStorage\u003c\/td\u003e\n\u003ctd\u003eStore in frost-free environment, avoid direct sunlight\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShelf Life\u003c\/td\u003e\n\u003ctd\u003e12 months in unopened container\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2\u003eOther Details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUse clean brush or roller to apply thoroughly, avoiding pooling\u003c\/li\u003e\n\u003cli\u003eEnsure substrate is clean, dry, stable, and free of contaminants before application\u003c\/li\u003e\n\u003cli\u003eFor highly absorbent surfaces, additional coats may be needed\u003c\/li\u003e\n\u003cli\u003eCompatible with a wide variety of subfloor and wall substrates including calcium sulphate screeds (ensure dryness below 75% RH)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy Choose UltraTile ProPrimer?\u003c\/h2\u003e\n\u003cp\u003eUltraTile ProPrimer offers \u003cstrong\u003eenhanced adhesion, surface sealing, and moisture tolerance\u003c\/strong\u003e to prepare substrates for subsequent tile adhesives and smoothing underlayments. Its versatile water-based acrylic formula is easy to apply and supports high-quality, long-lasting tiling installations with reduced risk of pinholes and improved curing performance.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"UltraTile","offers":[{"title":"Default Title","offer_id":57996278333789,"sku":"PROPRIMER-1L","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/2051\/3629\/files\/UltraTileProPrimer1LitreWaterBasedAcrylicPrimer.png?v=1769097486"},{"product_id":"ultratile-proprimer-5l-1","title":"UltraTile ProPrimer 5 Litre Water Based Acrylic Primer","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cp\u003eUltraTile ProPrimer is a moisture tolerant, water-based acrylic primer, sealer, and bonding aid suitable for use on both porous and non-porous substrates. Ideal for preparing a wide range of surfaces before applying tile adhesives and smoothing compounds, this 5-litre size offers excellent coverage for larger projects. The primer enhances adhesion, reduces substrate porosity, and improves water resistance, making it suitable for internal walls and floors.\u003c\/p\u003e\n\u003ch2\u003eProduct Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSuitable for porous and non-porous substrates including concrete, sand\/cement screeds, plywood, tile backer boards, and existing ceramic or porcelain tiles\u003c\/li\u003e\n\u003cli\u003eWater-based acrylic formulation for low odour and easy application\u003c\/li\u003e\n\u003cli\u003eSeals and stabilises surfaces to reduce pinholes and improve surface consistency\u003c\/li\u003e\n\u003cli\u003eEnhances adhesion for UltraTile adhesives and smoothing compounds\u003c\/li\u003e\n\u003cli\u003eMoisture tolerant and improves water resistance\u003c\/li\u003e\n\u003cli\u003eEasy to apply with brush or roller\u003c\/li\u003e\n\u003cli\u003eSuitable for internal walls and floors\u003c\/li\u003e\n\u003cli\u003eDries clear from milky white application colour\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTechnical Information\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePack Size\u003c\/td\u003e\n\u003ctd\u003e5 litres\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoverage\u003c\/td\u003e\n\u003ctd\u003eApprox. 70 to 100 m² at 1:1 dilution (5L bottle)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApplication Dilution\u003c\/td\u003e\n\u003ctd\u003ePorous surfaces: dilute 3 parts water to 1 part primer per first coat; second coat 1:1 dilution;\u003cbr\u003eNon-porous surfaces: apply neat (undiluted)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDrying Time\u003c\/td\u003e\n\u003ctd\u003e1 to 2 hours depending on substrate and conditions\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eMilky white (dries clear)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApplication Temperature\u003c\/td\u003e\n\u003ctd\u003e5°C to 25°C\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStorage\u003c\/td\u003e\n\u003ctd\u003eStore in frost-free environment, out of direct sunlight\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShelf Life\u003c\/td\u003e\n\u003ctd\u003e12 months if unopened and stored correctly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2\u003eOther Details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eApply with brush or roller and scrub well to avoid pooling\u003c\/li\u003e\n\u003cli\u003eMultiple coats may be needed on very absorbent surfaces\u003c\/li\u003e\n\u003cli\u003eCompatible with calcium sulphate screeds and underfloor heating systems\u003c\/li\u003e\n\u003cli\u003eTools should be cleaned immediately after use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy Choose UltraTile ProPrimer?\u003c\/h2\u003e\n\u003cp\u003eUltraTile ProPrimer provides \u003cstrong\u003eeffective surface sealing, moisture tolerance, and enhanced adhesion\u003c\/strong\u003e for a wide variety of tile substrates and smoothing compounds. Its easy application and excellent coverage make it suitable for professional and domestic projects, delivering durable and high-quality tiling preparation.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"UltraTile","offers":[{"title":"Default Title","offer_id":57996355862877,"sku":"PROPRIMER-5L","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/2051\/3629\/files\/UltraTileProPrimer1-5LitreWaterBasedAcrylicPrimer.jpg?v=1774013712"},{"product_id":"ultra-tile-proflex-s1-sp-rapid-set-flexible-grey-tile-adhesive-1","title":"UltraTile ProFlex S1 SP Rapid Set Flexible Grey 20kg Tile Adhesive","description":"\u003cdiv class=\"product-description\"\u003e\n\u003ch1\u003eUltraTile ProFlex SP Rapid Set Flexible Tile Adhesive – Grey 20kg\u003c\/h1\u003e\n\u003cp\u003eProFlex SP is a single-part, rapid setting, flexible cementitious tile adhesive designed for strong and durable fixing of wall and floor tiles. It is specially formulated with enhanced adhesion and flexibility, making it ideal for use in areas subject to slight movement or vibration, such as timber floors, swimming pools, and underfloor heating systems. Suitable for a wide range of tile types including porcelain, mosaic, natural stone, and glass tiles, this adhesive is effective indoors and outdoors.\u003c\/p\u003e\n\u003ch2\u003eProduct Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRapid setting with a set time of approximately 2.5 hours at 20°C\u003c\/li\u003e\n\u003cli\u003eFlexible with S1 classification according to EN 12004 and EN 12002, offering superior deformation tolerance\u003c\/li\u003e\n\u003cli\u003eSingle part – just mix with clean water for easy use\u003c\/li\u003e\n\u003cli\u003ePot life of around 60 minutes at 20°C, allowing sufficient working time\u003c\/li\u003e\n\u003cli\u003eApplicable bed thickness from 3mm to 20mm per application\u003c\/li\u003e\n\u003cli\u003eSuitable for interior and exterior use, including wet areas and swimming pools\u003c\/li\u003e\n\u003cli\u003eExcellent adhesion on various substrates including concrete, screeds, plywood, and underfloor heating systems\u003c\/li\u003e\n\u003cli\u003eGrey colour for a clean finish compatible with most tile types\u003c\/li\u003e\n\u003cli\u003eLifetime guarantee for performance and reliability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTechnical Information\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClassification\u003c\/td\u003e\n\u003ctd\u003eC2FT S1 to EN 12004 and EN 12002\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePack Size\u003c\/td\u003e\n\u003ctd\u003e20kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eGrey\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMixing Ratio\u003c\/td\u003e\n\u003ctd\u003e4.2 to 4.5 litres of clean water per 20kg bag\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePot Life\u003c\/td\u003e\n\u003ctd\u003e60 minutes at 20°C\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSet Time\u003c\/td\u003e\n\u003ctd\u003eApproximately 2.5 hours at 20°C\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBed Thickness\u003c\/td\u003e\n\u003ctd\u003e3mm to 20mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoverage\u003c\/td\u003e\n\u003ctd\u003eApproximately 4.4m² per 20kg bag at 3mm bed thickness\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApplication Temperature\u003c\/td\u003e\n\u003ctd\u003e5°C to 25°C\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2\u003eApplication Notes\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eApply adhesive in areas up to 1m² at a time for best results\u003c\/li\u003e\n\u003cli\u003eFor wall tiles use a notched trowel with appropriate notch size to create solid ribs (e.g. 5mm x 5mm at 10mm centres)\u003c\/li\u003e\n\u003cli\u003eFor floor tiles and external use, employ a solid bed method and \"butter\" tile backs for better adhesion\u003c\/li\u003e\n\u003cli\u003eLeave spacing of 1–3mm for walls and 2–20mm for floors between tiles for grouting\u003c\/li\u003e\n\u003cli\u003eClean excess adhesive from tile surfaces before it sets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eOther Details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSuitable for use with porcelain, natural stone, ceramic, mosaic, and glass tiles\u003c\/li\u003e\n\u003cli\u003eCompatible with underfloor heating systems and timber substrates\u003c\/li\u003e\n\u003cli\u003eProvides strong, flexible bond even in areas with vibration or slight movement\u003c\/li\u003e\n\u003cli\u003eCan be used internally and externally including wet areas and swimming pools\u003c\/li\u003e\n\u003cli\u003eLifetime guarantee reflects product reliability and quality\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy Choose ProFlex SP Rapid Set Flexible Tile Adhesive?\u003c\/h2\u003e\n\u003cp\u003eProFlex SP delivers \u003cstrong\u003efast, flexible, and durable tile adhesion\u003c\/strong\u003e suitable for challenging installations where slight substrate movement or vibration occurs. Its rapid setting time combined with superior bond strength and comprehensive certification makes it ideal for professional and domestic tiling projects, including those with underfloor heating requirements. Manufactured to meet rigorous European standards, it ensures lasting performance and peace of mind.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"UltraTile","offers":[{"title":"Default Title","offer_id":57996377293149,"sku":"PRO-FLEX-SP-20KG","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/2051\/3629\/files\/ProFlexSPRapidSetFlexibleTileAdhesive_Grey20kg.jpg?v=1754062771"},{"product_id":"ultra-tile-proflex-s2-flexible-fibre-reinforced-grey-tile-adhesive-1","title":"UltraTile ProFlex S2 Flexible Fibre Reinforced Grey Tile Adhesive 20kg","description":"\u003cdiv class=\"product-description\"\u003e\n\u003ch1\u003eUltraTile ProFlex S2 Fibre Reinforced Flexible Tile Adhesive – Grey 20kg\u003c\/h1\u003e\n\u003cp\u003eProFlex S2 is a high-performance, single-part, rapid-setting, fibre reinforced flexible tile adhesive specially formulated for internal and external wall and floor tiling. Featuring advanced FibreBond technology, it offers enhanced adhesion and exceptional S2 flexibility, making it ideal for areas subject to movement or vibration such as timber floors, plywood overlays, swimming pools, and underfloor heating systems. This grey adhesive supports a wide range of tile types including brick slips, resin-backed, and quartz tiles.\u003c\/p\u003e\n\u003ch2\u003eProduct Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFibreBond technology for superior strength and durability\u003c\/li\u003e\n\u003cli\u003eRapid setting with grout ready in approximately 3.5 hours\u003c\/li\u003e\n\u003cli\u003eS2 classified for ultimate flexibility and movement tolerance\u003c\/li\u003e\n\u003cli\u003eSuitable for use on floors and walls, internal and external applications\u003c\/li\u003e\n\u003cli\u003eEffective on challenging substrates including timber, chipboard, concrete, and cementitious screeds\u003c\/li\u003e\n\u003cli\u003eCompatible with underfloor heating systems\u003c\/li\u003e\n\u003cli\u003eSingle-part formula – easy to mix and apply\u003c\/li\u003e\n\u003cli\u003eGrey colour for versatile use with many tile types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTechnical Information\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClassification\u003c\/td\u003e\n\u003ctd\u003eEN 12004 C2F S2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBed Thickness\u003c\/td\u003e\n\u003ctd\u003e3mm to 20mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePot Life\u003c\/td\u003e\n\u003ctd\u003e60 minutes at 20°C\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSet Time (Grout Time)\u003c\/td\u003e\n\u003ctd\u003eApproximately 3.5 to 4 hours at 20°C\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMixing Ratio\u003c\/td\u003e\n\u003ctd\u003e20kg powder to 4.0L clean water\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoverage\u003c\/td\u003e\n\u003ctd\u003eApproximately 4.5kg\/m² at 3mm thickness\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eGrey\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePack Size\u003c\/td\u003e\n\u003ctd\u003e20kg bag\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2\u003eApplication Notes\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eApply adhesive in areas up to 1m² at a time.\u003c\/li\u003e\n\u003cli\u003eUse appropriate notched trowels for tile types:\n\u003cul\u003e\n\u003cli\u003eMosaic tiles: 3mm x 3mm notch at 6mm centres\u003c\/li\u003e\n\u003cli\u003eGeneral wall tiles: 5mm x 5mm notch at 10mm centres\u003c\/li\u003e\n\u003cli\u003eGeneral floor tiles: 8mm x 8mm notch at 16mm centres\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eFor floors and external applications, use the solid bed method and 'butter' the back of tiles for full coverage.\u003c\/li\u003e\n\u003cli\u003eLeave grout joints: approximately 1–3mm for walls, 2–12mm for floors.\u003c\/li\u003e\n\u003cli\u003eRemove excess adhesive from tile faces and joints before setting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eOther Details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSuitable for porcelain, ceramic, natural stone, mosaics, brick slips, resin-backed tiles, quartz, and more\u003c\/li\u003e\n\u003cli\u003eFrost resistant once set\u003c\/li\u003e\n\u003cli\u003eCompatible with timber floors and underfloor heating\u003c\/li\u003e\n\u003cli\u003eHighly flexible for installations subject to movement\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy Choose ProFlex S2 Fibre Reinforced Flexible Tile Adhesive?\u003c\/h2\u003e\n\u003cp\u003eProFlex S2 combines \u003cstrong\u003erapid setting, exceptional flexibility, and robust adhesion\u003c\/strong\u003e to ensure durable and professional tile installations. Its fibre reinforcement and fibre bond technology provide increased strength and durability, ideal for challenging substrates and environments where movement or vibration is expected. This adhesive is a trusted choice for domestic and commercial projects requiring long-lasting, high-quality tile fixing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"UltraTile","offers":[{"title":"Default Title","offer_id":57996378046813,"sku":"PRO-FLEX-S2-GREY-20KG","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/2051\/3629\/files\/Ultra-TileProFlexS2FlexibleFibreReinforcedGreyTileAdhesive.jpg?v=1754063459"},{"product_id":"ultratile-level-it-2-self-levelling-compound-1","title":"UltraTile ProLevel Two – Flexible Two Part Self Levelling Compound 20kg","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cp\u003eUltra ProLevel Two is a mid-strength, two-part flexible self levelling compound designed for internal floor smoothing and levelling. It consists of a 20kg bag of powdered blend of cements, fillers, and additives, combined with a 4L pre-gauged polymer liquid. This product delivers excellent flow characteristics, is moisture tolerant, and offers superior flexibility for use on timber floors and underfloor heating systems.\u003c\/p\u003e\n\u003ch2\u003eProduct Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eTwo-part system: powder and polymer liquid mixed 1:1 by weight\/volume\u003c\/li\u003e\n\u003cli\u003eApplication thickness: 2–12mm (some sources state up to 15mm)\u003c\/li\u003e\n\u003cli\u003eFast setting enabling light foot traffic in 2.5 hours\u003c\/li\u003e\n\u003cli\u003eTiles can be installed after 24 hours\u003c\/li\u003e\n\u003cli\u003eMoisture tolerant formulation suitable for various substrates, including concrete, sand\/cement screeds, timber floors, underfloor heating, and plywood\/tile backer boards\u003c\/li\u003e\n\u003cli\u003eExcellent flow for easy application and smooth finish\u003c\/li\u003e\n\u003cli\u003eLow odour, protein-free and suitable for internal use\u003c\/li\u003e\n\u003cli\u003eConforms to EN 13813; classified as CT-C25-F5 (mid strength)\u003c\/li\u003e\n\u003cli\u003eLifetime guarantee from manufacturer\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTechnical Information\u003c\/h2\u003e\n\u003ctable style=\"width: 100%; height: 293.907px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003cth style=\"width: 34.5341%; height: 19.5938px;\"\u003eSpecification\u003c\/th\u003e\n\u003cth style=\"width: 62.6088%; height: 19.5938px;\"\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 34.5341%; height: 19.5938px;\"\u003eClassification\u003c\/td\u003e\n\u003ctd style=\"width: 62.6088%; height: 19.5938px;\"\u003eCT-C25-F5 (EN 13813)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 34.5341%; height: 19.5938px;\"\u003ePowder Weight\u003c\/td\u003e\n\u003ctd style=\"width: 62.6088%; height: 19.5938px;\"\u003e20 kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 34.5341%; height: 19.5938px;\"\u003ePolymer Liquid Volume\u003c\/td\u003e\n\u003ctd style=\"width: 62.6088%; height: 19.5938px;\"\u003e4 L\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 34.5341%; height: 19.5938px;\"\u003eApplication Thickness\u003c\/td\u003e\n\u003ctd style=\"width: 62.6088%; height: 19.5938px;\"\u003e2 to 12 mm (some specify up to 15 mm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 34.5341%; height: 19.5938px;\"\u003eWorking Time at 20°C\u003c\/td\u003e\n\u003ctd style=\"width: 62.6088%; height: 19.5938px;\"\u003e20–30 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 34.5341%; height: 19.5938px;\"\u003eWalk-on Time at 20°C\u003c\/td\u003e\n\u003ctd style=\"width: 62.6088%; height: 19.5938px;\"\u003e2.5 hours (3mm thickness)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 34.5341%; height: 19.5938px;\"\u003eTime to Tile\u003c\/td\u003e\n\u003ctd style=\"width: 62.6088%; height: 19.5938px;\"\u003e24 hours\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 39.1875px;\"\u003e\n\u003ctd style=\"width: 34.5341%; height: 39.1875px;\"\u003eCompressive Strength (28 days)\u003c\/td\u003e\n\u003ctd style=\"width: 62.6088%; height: 39.1875px;\"\u003e25.0 N\/mm² (to BS EN 13892-2)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 34.5341%; height: 19.5938px;\"\u003eFlexural Strength (28 days)\u003c\/td\u003e\n\u003ctd style=\"width: 62.6088%; height: 19.5938px;\"\u003e5.0 N\/mm² (to BS EN 13892-2)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 78.375px;\"\u003e\n\u003ctd style=\"width: 34.5341%; height: 78.375px;\"\u003e\u003cstrong\u003eCoverage\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 62.6088%; height: 78.375px;\"\u003e\n\u003cstrong\u003eApproximately 4.1 m² at 3mm thickness per 20kg bag\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e6.0 m² at 2 mm thickness\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e2.4 m² at 5 mm thickness\u003c\/strong\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2\u003eOther Details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSuitable for a wide range of internal subfloors: concrete, screeds, timber, underfloor heating systems, plywood, tile backer boards\u003c\/li\u003e\n\u003cli\u003eProtein-free to ensure compatibility with a variety of floor coverings\u003c\/li\u003e\n\u003cli\u003eExceptional flow characteristics with smooth finish, can be spike rolled immediately after application for better surface uniformity\u003c\/li\u003e\n\u003cli\u003eNot suitable for pump application; mix and apply as single batches\u003c\/li\u003e\n\u003cli\u003eLow odour, easy to mix and spread using standard tools\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy Choose Ultra ProLevel Two?\u003c\/h2\u003e\n\u003cp\u003eUltra ProLevel Two provides \u003cstrong\u003eflexible, moisture tolerant, and fast-setting\u003c\/strong\u003e floor levelling for domestic and commercial projects. Its two-part formulation ensures strong adhesion and compatibility with timber and heated floors, making it ideal for preparing a smooth, durable substrate ready to receive floor coverings in as little as 24 hours.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"UltraTile","offers":[{"title":"Default Title","offer_id":57996389876061,"sku":"LEVELITTWO","price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/2051\/3629\/files\/UltraProLevelTwo_FlexibleTwoPartSelfLevellingCompound20kg.jpg?v=1754064714"},{"product_id":"ultrafloor-prime-it-multi-surface-primer-5l-porous-non-porous-substrates","title":"UltraFloor Prime IT Multi-Surface Primer 5L | Porous \u0026 Non-Porous Substrates","description":"\u003c!-- SEO Product Name: UltraFloor Prime IT Multi-Surface Primer 5L – Porous and Non-Porous Substrates, 200m² Coverage, Pink Film, Curing Agent --\u003e\n\u003cdiv style=\"font-size: 16px; font-family: 'Segoe UI',Helvetica,Arial,sans-serif; color: #222; background: #fff; max-width: 900px; line-height: 1.5;\"\u003e\n\u003cp style=\"font-size: 16px; line-height: 1.75; color: #333; margin: 0 0 18px;\"\u003e\u003cstrong\u003eUltraFloor Prime IT Multi-Surface Primer (MSP)\u003c\/strong\u003e is a \u003cstrong\u003emoisture-tolerant, water-based acrylic polymer primer, sealer and bonding aid\u003c\/strong\u003e for use on \u003cstrong\u003eboth porous and non-porous subfloors\u003c\/strong\u003e prior to the application of smoothing underlayments. Prime IT MSP stabilises and consolidates the substrate surface, controls absorbency and promotes adhesion — preventing the pinholes, poor bonding and uneven curing that result from applying underlayment to an unprimed or incorrectly primed floor. A single product handles the full substrate range: \u003cstrong\u003econcrete, sand\/cement screed, anhydrite, plywood, existing underlayment, epoxy DPMs, power-floated concrete, tiles, terrazzo, steel, asphalt, painted floors and adhesive residues\u003c\/strong\u003e. The \u003cstrong\u003epink pigmentation\u003c\/strong\u003e dries to a clearly visible pink film — confirming coverage and indicating when the surface is ready to receive the next product. Also functions as a \u003cstrong\u003ecuring agent\u003c\/strong\u003e for cementitious materials when diluted 1:1 and applied by spray. \u003cstrong\u003eCoverage: up to 200m² per 5L at 3:1 dilution on porous substrates. Ready to receive underlayment in 1–2 hours at 20°C. 12-month shelf life.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv style=\"display: grid; grid-template-columns: repeat(auto-fill,minmax(130px,1fr)); gap: 10px; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background: #008377; color: #fff; border-radius: 8px; padding: 14px 16px; text-align: center;\"\u003e\n\u003cdiv style=\"font-size: 22px; font-weight: 800; line-height: 1;\"\u003ePorous\u003c\/div\u003e\n\u003cdiv style=\"font-size: 13px; opacity: 0.85; margin-top: 4px;\"\u003e\u0026amp; Non-Porous\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background: #005c54; color: #fff; border-radius: 8px; padding: 14px 16px; text-align: center;\"\u003e\n\u003cdiv style=\"font-size: 22px; font-weight: 800; line-height: 1;\"\u003e200m²\u003c\/div\u003e\n\u003cdiv style=\"font-size: 13px; opacity: 0.85; margin-top: 4px;\"\u003eper 5L at 3:1\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background: #008377; color: #fff; border-radius: 8px; padding: 14px 16px; text-align: center;\"\u003e\n\u003cdiv style=\"font-size: 22px; font-weight: 800; line-height: 1;\"\u003e1–2 hrs\u003c\/div\u003e\n\u003cdiv style=\"font-size: 13px; opacity: 0.85; margin-top: 4px;\"\u003eReady to Receive\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background: #005c54; color: #fff; border-radius: 8px; padding: 14px 16px; text-align: center;\"\u003e\n\u003cdiv style=\"font-size: 22px; font-weight: 800; line-height: 1;\"\u003ePink\u003c\/div\u003e\n\u003cdiv style=\"font-size: 13px; opacity: 0.85; margin-top: 4px;\"\u003eDry Film\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background: #008377; color: #fff; border-radius: 8px; padding: 14px 16px; text-align: center;\"\u003e\n\u003cdiv style=\"font-size: 22px; font-weight: 800; line-height: 1;\"\u003eWater\u003c\/div\u003e\n\u003cdiv style=\"font-size: 13px; opacity: 0.85; margin-top: 4px;\"\u003eBased\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background: #005c54; color: #fff; border-radius: 8px; padding: 14px 16px; text-align: center;\"\u003e\n\u003cdiv style=\"font-size: 22px; font-weight: 800; line-height: 1;\"\u003e12 mths\u003c\/div\u003e\n\u003cdiv style=\"font-size: 13px; opacity: 0.85; margin-top: 4px;\"\u003eShelf Life\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background: #fff8e1; border-left: 4px solid #f0a500; border-radius: 0 8px 8px 0; padding: 14px 18px; margin: 6px 0 16px; font-size: 15px; color: #5a4000;\"\u003e\n\u003cstrong\u003e⚠ Moisture Check — BS 8203:\u003c\/strong\u003e All subfloors must be tested with a hygrometer to confirm RH is below \u003cstrong\u003e75% RH (BS 8203)\u003c\/strong\u003e before priming. Where RH exceeds this level, or where the floor construction does not incorporate a DPC, apply \u003cstrong\u003eUltraFloor DPM IT or Suppress IT\u003c\/strong\u003e before Prime IT MSP. Prime IT MSP is moisture tolerant but is \u003cstrong\u003enot a damp proof membrane\u003c\/strong\u003e.\u003c\/div\u003e\n\u003cdiv style=\"font-size: 16px; font-weight: bold; color: #005c54; border-bottom: 3px solid #008377; padding-bottom: 8px; margin: 28px 0 14px; text-transform: uppercase; letter-spacing: 0.05em;\"\u003eCoverage Rates — 5 Litre Container\u003c\/div\u003e\n\u003cdiv style=\"overflow-x: auto; margin-bottom: 8px;\"\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; font-family: 'Segoe UI',Helvetica,Arial,sans-serif;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background: #008377; color: #fff;\"\u003e\n\u003ctd style=\"padding: 9px 11px; font-weight: bold; font-size: 13px;\"\u003eUse\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 11px; font-weight: bold; font-size: 13px;\"\u003eDilution\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 11px; font-weight: bold; font-size: 13px;\"\u003eCoverage per 5L (smooth subfloor)\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 11px; font-weight: bold; font-size: 13px;\"\u003eCoverage per Litre\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; font-weight: bold; color: #005c54; border-bottom: 1px solid #dce8e7;\"\u003ePorous — 1st coat\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e3:1 with water\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e140–200m²\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e28–40m²\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; font-weight: bold; color: #005c54; border-bottom: 1px solid #dce8e7;\"\u003ePorous — 2nd coat\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e1:1 with water\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e70–100m²\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e14–20m²\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; font-weight: bold; color: #005c54; border-bottom: 1px solid #dce8e7;\"\u003eNon-porous — single coat\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003eNeat (undiluted)\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e25–50m²\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e5–10m²\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; font-weight: bold; color: #005c54; border-bottom: 1px solid #dce8e7;\"\u003eCuring agent\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e1:1 with water (spray only)\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e30–40m²\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e6–8m²\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-size: 13px; color: #666; margin: 4px 0 20px;\"\u003eCoverage rates are for smooth subfloors. Rough, open-textured or very absorbent substrates will reduce coverage — increase quantity allowance accordingly.\u003c\/p\u003e\n\u003cdiv style=\"font-size: 16px; font-weight: bold; color: #005c54; border-bottom: 3px solid #008377; padding-bottom: 8px; margin: 28px 0 14px; text-transform: uppercase; letter-spacing: 0.05em;\"\u003eSubstrate Application Guide — Official UltraFloor Datasheet\u003c\/div\u003e\n\u003cdiv style=\"overflow-x: auto; margin-bottom: 8px;\"\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; font-family: 'Segoe UI',Helvetica,Arial,sans-serif;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background: #008377; color: #fff;\"\u003e\n\u003ctd style=\"padding: 9px 11px; font-weight: bold; font-size: 13px;\"\u003eSubstrate\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 11px; font-weight: bold; font-size: 13px;\"\u003eTreatment\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 11px; font-weight: bold; font-size: 13px;\"\u003eDilution — Coat 1\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 11px; font-weight: bold; font-size: 13px;\"\u003eDilution — Coat 2\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 11px; font-weight: bold; font-size: 13px;\"\u003eDry Time per Coat\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; font-weight: bold; color: #005c54; border-bottom: 1px solid #dce8e7;\"\u003ePower floated concrete\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003eNon-porous — mechanically abrade (shot-blast or scarify) first\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003eNeat\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003eNo 2nd coat needed\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e1–2 hrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; font-weight: bold; color: #005c54; border-bottom: 1px solid #dce8e7;\"\u003eTamped \/ pan floated concrete\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003ePorous — remove laitance mechanically\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e3:1 with water\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e1:1 with water\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e1–2 hrs each\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; font-weight: bold; color: #005c54; border-bottom: 1px solid #dce8e7;\"\u003eSand\/cement screed\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003ePorous — repair weak\/friable areas first\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e3:1 with water\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e1:1 with water\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e1–2 hrs each\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; font-weight: bold; color: #005c54; border-bottom: 1px solid #dce8e7;\"\u003eCalcium sulphate \/ anhydrite screed\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003ePorous — remove laitance; RH \u0026lt;75% required\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e3:1 with water (dry overnight)\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e1:1 with water\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003eOvernight \/ 1–2 hrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; font-weight: bold; color: #005c54; border-bottom: 1px solid #dce8e7;\"\u003eExisting smoothing underlayment\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003ePorous — remove adhesive residues first\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e3:1 with water\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e1:1 with water\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e1–2 hrs each\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; font-weight: bold; color: #005c54; border-bottom: 1px solid #dce8e7;\"\u003eSurface DPM \/ MVS\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003eNon-porous — apply within 12 hrs of DPM\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003eNeat\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003eNo 2nd coat needed\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e1–2 hrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; font-weight: bold; color: #005c54; border-bottom: 1px solid #dce8e7;\"\u003eFlooring grade plywood\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003eUsually porous — seal edges and underside first\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e3:1 with water (dense veneers: neat)\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003eNone usually required\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e1–2 hrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; font-weight: bold; color: #005c54; border-bottom: 1px solid #dce8e7;\"\u003eCementitious backer boards\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003eLow absorbency\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e5:1 (5 parts water to 1 part primer)\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003eNo 2nd coat needed\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003eFull dry\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; font-weight: bold; color: #005c54; border-bottom: 1px solid #dce8e7;\"\u003eFlooring grade asphalt\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003eNew: 7 day cure + degrease. Existing: check cracks\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003eNeat\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003eNo 2nd coat needed\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e1–2 hrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; font-weight: bold; color: #005c54; border-bottom: 1px solid #dce8e7;\"\u003eTerrazzo \/ ceramic tiles \/ granolithic\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003eNon-porous — mechanically abrade (STG + diamond disc)\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003eNeat\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003eNo 2nd coat needed\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e1–2 hrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; font-weight: bold; color: #005c54; border-bottom: 1px solid #dce8e7;\"\u003eNon-flexing steel floors\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003eInternal rust-proof only — mechanically abrade (STG or shot-blast)\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003eNeat\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003eNo 2nd coat needed\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e1–2 hrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; font-weight: bold; color: #005c54; border-bottom: 1px solid #dce8e7;\"\u003ePU \/ epoxy resin \/ painted floors\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003eMechanically abrade (STG or shot-blast) to key surface\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003eNeat\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003eNo 2nd coat needed\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e1–2 hrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; font-weight: bold; color: #005c54; border-bottom: 1px solid #dce8e7;\"\u003eExisting adhesive residues\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003eMoisture-tolerant adhesives only — remove friable\/loose material, leave thin film\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003eNeat\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003eNo 2nd coat needed\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 11px; font-size: 13px; border-bottom: 1px solid #dce8e7;\"\u003e1–2 hrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-size: 13px; color: #666; margin: 4px 0 20px;\"\u003eSource: UltraFloor Prime IT MSP Technical Datasheet (Vers. 03.06.2023 — Instarmac Group). Always refer to the current datasheet at instarmac.co.uk for the latest guidance. Subfloor RH must be below 75% RH (BS 8203) before priming unless a DPM is applied first. Minimum substrate temperature 5°C throughout application.\u003c\/p\u003e\n\u003cdiv style=\"font-size: 16px; font-weight: bold; color: #005c54; border-bottom: 3px solid #008377; padding-bottom: 8px; margin: 28px 0 14px; text-transform: uppercase; letter-spacing: 0.05em;\"\u003eKey Features\u003c\/div\u003e\n\u003cdiv style=\"display: flex; gap: 14px; align-items: flex-start; padding: 14px 16px; background: #e6f4f3; border-left: 4px solid #008377; border-radius: 0 6px 6px 0; margin-bottom: 8px;\"\u003e\n\u003cdiv style=\"flex-shrink: 0; width: 30px; height: 30px; background: #008377; border-radius: 50%; display: flex; align-items: center; justify-content: center;\"\u003e\u003csvg stroke-width=\"3\" stroke=\"#fff\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"15\" width=\"15\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv style=\"flex: 1;\"\u003e\n\u003cdiv style=\"font-size: 15px; font-weight: bold; color: #005c54; margin-bottom: 4px;\"\u003ePrimer, Sealer and Bonding Aid in One — Works on Porous and Non-Porous Surfaces\u003c\/div\u003e\n\u003cdiv style=\"font-size: 15px; color: #444; line-height: 1.6;\"\u003eMost primers are formulated for either porous or non-porous substrates — not both. Prime IT MSP is specifically engineered as a \u003cstrong\u003esingle product that handles the full range of substrates encountered in floor preparation\u003c\/strong\u003e: porous surfaces (concrete, sand\/cement screed, anhydrite, plywood, existing underlayment) and non-porous surfaces (power floated concrete, epoxy DPMs, steel, tiles, asphalt, existing adhesive films). The dilution rate changes to match the substrate — see the application guide table below. This means one product on the van, one product on the invoice, and no risk of reaching for the wrong primer on a mixed-substrate job.\u003c\/div\u003e\n\u003cdiv style=\"margin-top: 8px;\"\u003e\n\u003cspan style=\"display: inline-block; background: #008377; color: #fff; border-radius: 20px; padding: 3px 11px; font-size: 13px; font-weight: bold; letter-spacing: 0.02em; margin: 2px 4px 2px 0; white-space: nowrap;\"\u003ePorous substrates\u003c\/span\u003e\u003cspan style=\"display: inline-block; background: #008377; color: #fff; border-radius: 20px; padding: 3px 11px; font-size: 13px; font-weight: bold; letter-spacing: 0.02em; margin: 2px 4px 2px 0; white-space: nowrap;\"\u003eNon-porous substrates\u003c\/span\u003e\u003cspan style=\"display: inline-block; background: #008377; color: #fff; border-radius: 20px; padding: 3px 11px; font-size: 13px; font-weight: bold; letter-spacing: 0.02em; margin: 2px 4px 2px 0; white-space: nowrap;\"\u003eOne product, both types\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; gap: 14px; align-items: flex-start; padding: 14px 16px; background: #f8f8f8; border-left: 4px solid #008377; border-radius: 0 6px 6px 0; margin-bottom: 8px;\"\u003e\n\u003cdiv style=\"flex-shrink: 0; width: 30px; height: 30px; background: #008377; border-radius: 50%; display: flex; align-items: center; justify-content: center;\"\u003e\u003csvg stroke-width=\"3\" stroke=\"#fff\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"15\" width=\"15\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv style=\"flex: 1;\"\u003e\n\u003cdiv style=\"font-size: 15px; font-weight: bold; color: #005c54; margin-bottom: 4px;\"\u003ePink Pigmentation — See Your Coverage as You Apply\u003c\/div\u003e\n\u003cdiv style=\"font-size: 15px; color: #444; line-height: 1.6;\"\u003ePrime IT MSP is a \u003cstrong\u003epink liquid that dries to a clearly visible pink film\u003c\/strong\u003e. This is not a cosmetic feature — it is a practical quality control tool. The pink colour makes it immediately obvious whether a coat has been applied to the entire surface or whether areas have been missed. It also confirms when the primer has dried to the correct film state and is ready to receive the smoothing underlayment — a pink film means ready; a wet or patchy surface means wait. There is no guesswork and no inadvertent application of underlayment over a wet primer, which would compromise adhesion.\u003c\/div\u003e\n\u003cdiv style=\"margin-top: 8px;\"\u003e\n\u003cspan style=\"display: inline-block; background: #008377; color: #fff; border-radius: 20px; padding: 3px 11px; font-size: 13px; font-weight: bold; letter-spacing: 0.02em; margin: 2px 4px 2px 0; white-space: nowrap;\"\u003ePink liquid — pink dry film\u003c\/span\u003e\u003cspan style=\"display: inline-block; background: #008377; color: #fff; border-radius: 20px; padding: 3px 11px; font-size: 13px; font-weight: bold; letter-spacing: 0.02em; margin: 2px 4px 2px 0; white-space: nowrap;\"\u003eVisual coverage check\u003c\/span\u003e\u003cspan style=\"display: inline-block; background: #008377; color: #fff; border-radius: 20px; padding: 3px 11px; font-size: 13px; font-weight: bold; letter-spacing: 0.02em; margin: 2px 4px 2px 0; white-space: nowrap;\"\u003eConfirms dry state\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; gap: 14px; align-items: flex-start; padding: 14px 16px; background: #e6f4f3; border-left: 4px solid #008377; border-radius: 0 6px 6px 0; margin-bottom: 8px;\"\u003e\n\u003cdiv style=\"flex-shrink: 0; width: 30px; height: 30px; background: #008377; border-radius: 50%; display: flex; align-items: center; justify-content: center;\"\u003e\u003csvg stroke-width=\"3\" stroke=\"#fff\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"15\" width=\"15\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv style=\"flex: 1;\"\u003e\n\u003cdiv style=\"font-size: 15px; font-weight: bold; color: #005c54; margin-bottom: 4px;\"\u003eStabilises and Consolidates the Substrate — Reduces Absorbency for Better Underlayment Performance\u003c\/div\u003e\n\u003cdiv style=\"font-size: 15px; color: #444; line-height: 1.6;\"\u003eThe primary function of any primer before a smoothing underlayment is to \u003cstrong\u003econtrol the substrate's absorbency\u003c\/strong\u003e. On highly porous surfaces (raw concrete, sand\/cement screed), an unprimed substrate draws moisture out of the fresh underlayment too quickly — the underlayment skins over on the surface while still wet beneath, trapping air, causing pinholes, and reducing the bond strength and surface hardness of the cured underlayment. Prime IT MSP penetrates the surface, consolidates friable material and creates a \u003cstrong\u003econtrolled, reduced-absorbency skin\u003c\/strong\u003e so the underlayment cures evenly throughout its depth.\u003c\/div\u003e\n\u003cdiv style=\"margin-top: 8px;\"\u003e\n\u003cspan style=\"display: inline-block; background: #008377; color: #fff; border-radius: 20px; padding: 3px 11px; font-size: 13px; font-weight: bold; letter-spacing: 0.02em; margin: 2px 4px 2px 0; white-space: nowrap;\"\u003eControls absorbency\u003c\/span\u003e\u003cspan style=\"display: inline-block; background: #008377; color: #fff; border-radius: 20px; padding: 3px 11px; font-size: 13px; font-weight: bold; letter-spacing: 0.02em; margin: 2px 4px 2px 0; white-space: nowrap;\"\u003ePrevents pinholes\u003c\/span\u003e\u003cspan style=\"display: inline-block; background: #008377; color: #fff; border-radius: 20px; padding: 3px 11px; font-size: 13px; font-weight: bold; letter-spacing: 0.02em; margin: 2px 4px 2px 0; white-space: nowrap;\"\u003eEven underlayment cure\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; gap: 14px; align-items: flex-start; padding: 14px 16px; background: #f8f8f8; border-left: 4px solid #008377; border-radius: 0 6px 6px 0; margin-bottom: 8px;\"\u003e\n\u003cdiv style=\"flex-shrink: 0; width: 30px; height: 30px; background: #008377; border-radius: 50%; display: flex; align-items: center; justify-content: center;\"\u003e\u003csvg stroke-width=\"3\" stroke=\"#fff\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"15\" width=\"15\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv style=\"flex: 1;\"\u003e\n\u003cdiv style=\"font-size: 15px; font-weight: bold; color: #005c54; margin-bottom: 4px;\"\u003eMaximises Interlayer Adhesion — Recommended Between Multilayer Builds\u003c\/div\u003e\n\u003cdiv style=\"font-size: 15px; color: #444; line-height: 1.6;\"\u003eOn projects requiring two or more layers of smoothing underlayment — such as build-ups over 6mm, or where a first layer needs topping to achieve a flat finish — Prime IT MSP is recommended \u003cstrong\u003ebetween each layer as well as before the first\u003c\/strong\u003e. Applying primer between layers minimises pinholes at the interface and maximises the adhesive bond between the cured lower layer and the fresh upper pour. Without interlayer primer, the cured underlayment acts as a low-porosity surface that the fresh layer may not bond to adequately.\u003c\/div\u003e\n\u003cdiv style=\"margin-top: 8px;\"\u003e\n\u003cspan style=\"display: inline-block; background: #008377; color: #fff; border-radius: 20px; padding: 3px 11px; font-size: 13px; font-weight: bold; letter-spacing: 0.02em; margin: 2px 4px 2px 0; white-space: nowrap;\"\u003eBetween underlayment layers\u003c\/span\u003e\u003cspan style=\"display: inline-block; background: #008377; color: #fff; border-radius: 20px; padding: 3px 11px; font-size: 13px; font-weight: bold; letter-spacing: 0.02em; margin: 2px 4px 2px 0; white-space: nowrap;\"\u003eMaximises interlayer bond\u003c\/span\u003e\u003cspan style=\"display: inline-block; background: #008377; color: #fff; border-radius: 20px; padding: 3px 11px; font-size: 13px; font-weight: bold; letter-spacing: 0.02em; margin: 2px 4px 2px 0; white-space: nowrap;\"\u003eReduces pinholes\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; gap: 14px; align-items: flex-start; padding: 14px 16px; background: #e6f4f3; border-left: 4px solid #008377; border-radius: 0 6px 6px 0; margin-bottom: 8px;\"\u003e\n\u003cdiv style=\"flex-shrink: 0; width: 30px; height: 30px; background: #008377; border-radius: 50%; display: flex; align-items: center; justify-content: center;\"\u003e\u003csvg stroke-width=\"3\" stroke=\"#fff\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"15\" width=\"15\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv style=\"flex: 1;\"\u003e\n\u003cdiv style=\"font-size: 15px; font-weight: bold; color: #005c54; margin-bottom: 4px;\"\u003eMoisture Tolerant — Can Be Applied Over Slightly Damp Substrates\u003c\/div\u003e\n\u003cdiv style=\"font-size: 15px; color: #444; line-height: 1.6;\"\u003ePrime IT MSP is described by UltraFloor as \u003cstrong\u003emoisture tolerant\u003c\/strong\u003e. This means it can be applied where the substrate carries a degree of residual moisture, provided the subfloor RH is within the acceptable range (below 75% RH per BS 8203) and a DPM has been applied where required. It should not be confused with a damp proof membrane — it is not a vapour barrier. Where the subfloor RH exceeds 75% RH or where no DPC exists in the floor design, UltraFloor DPM IT or Suppress IT must be applied first.\u003c\/div\u003e\n\u003cdiv style=\"margin-top: 8px;\"\u003e\n\u003cspan style=\"display: inline-block; background: #008377; color: #fff; border-radius: 20px; padding: 3px 11px; font-size: 13px; font-weight: bold; letter-spacing: 0.02em; margin: 2px 4px 2px 0; white-space: nowrap;\"\u003eMoisture tolerant\u003c\/span\u003e\u003cspan style=\"display: inline-block; background: #008377; color: #fff; border-radius: 20px; padding: 3px 11px; font-size: 13px; font-weight: bold; letter-spacing: 0.02em; margin: 2px 4px 2px 0; white-space: nowrap;\"\u003eNot a DPM — RH \u0026lt;75% required\u003c\/span\u003e\u003cspan style=\"display: inline-block; background: #008377; color: #fff; border-radius: 20px; padding: 3px 11px; font-size: 13px; font-weight: bold; letter-spacing: 0.02em; margin: 2px 4px 2px 0; white-space: nowrap;\"\u003eUse DPM IT if RH \u0026gt;75%\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; gap: 14px; align-items: flex-start; padding: 14px 16px; background: #f8f8f8; border-left: 4px solid #008377; border-radius: 0 6px 6px 0; margin-bottom: 8px;\"\u003e\n\u003cdiv style=\"flex-shrink: 0; width: 30px; height: 30px; background: #008377; border-radius: 50%; display: flex; align-items: center; justify-content: center;\"\u003e\u003csvg stroke-width=\"3\" stroke=\"#fff\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"15\" width=\"15\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv style=\"flex: 1;\"\u003e\n\u003cdiv style=\"font-size: 15px; font-weight: bold; color: #005c54; margin-bottom: 4px;\"\u003eAlso Functions as a Curing Agent for Cementitious Products\u003c\/div\u003e\n\u003cdiv style=\"font-size: 15px; color: #444; line-height: 1.6;\"\u003ePrime IT MSP has a secondary function as a \u003cstrong\u003ecuring agent for cementitious-based products\u003c\/strong\u003e (concrete, screed). Diluted 1:1 with water and applied by spray bottle (8–10 inches from the surface) immediately after laying a cementitious material, it forms a thin even film that slows surface moisture evaporation — preventing the rapid surface drying that causes surface cracking, crazing and dustiness in concrete and screed. When used as a curing agent it must be applied by spray only — not by brush or roller — and must not be mixed with other curing compounds.\u003c\/div\u003e\n\u003cdiv style=\"margin-top: 8px;\"\u003e\n\u003cspan style=\"display: inline-block; background: #008377; color: #fff; border-radius: 20px; padding: 3px 11px; font-size: 13px; font-weight: bold; letter-spacing: 0.02em; margin: 2px 4px 2px 0; white-space: nowrap;\"\u003eCuring agent function\u003c\/span\u003e\u003cspan style=\"display: inline-block; background: #008377; color: #fff; border-radius: 20px; padding: 3px 11px; font-size: 13px; font-weight: bold; letter-spacing: 0.02em; margin: 2px 4px 2px 0; white-space: nowrap;\"\u003eSpray only — 1:1 dilution\u003c\/span\u003e\u003cspan style=\"display: inline-block; background: #008377; color: #fff; border-radius: 20px; padding: 3px 11px; font-size: 13px; font-weight: bold; letter-spacing: 0.02em; margin: 2px 4px 2px 0; white-space: nowrap;\"\u003eNot with other curing agents\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; gap: 14px; align-items: flex-start; padding: 14px 16px; background: #e6f4f3; border-left: 4px solid #008377; border-radius: 0 6px 6px 0; margin-bottom: 8px;\"\u003e\n\u003cdiv style=\"flex-shrink: 0; width: 30px; height: 30px; background: #008377; border-radius: 50%; display: flex; align-items: center; justify-content: center;\"\u003e\u003csvg stroke-width=\"3\" stroke=\"#fff\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"15\" width=\"15\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv style=\"flex: 1;\"\u003e\n\u003cdiv style=\"font-size: 15px; font-weight: bold; color: #005c54; margin-bottom: 4px;\"\u003eUp to 200m² per 5L — Excellent Coverage on Porous Surfaces\u003c\/div\u003e\n\u003cdiv style=\"font-size: 15px; color: #444; line-height: 1.6;\"\u003eAt \u003cstrong\u003e3:1 dilution on porous substrates, a 5L container covers 140–200m²\u003c\/strong\u003e of smooth floor area — a genuinely high yield for a first primer coat. The 1:1 second coat on porous surfaces covers a further 70–100m² from the same container. On non-porous surfaces (applied neat), a 5L container covers 25–50m². Coverage will reduce on rough or very absorbent surfaces — adjust quantities accordingly.\u003c\/div\u003e\n\u003cdiv style=\"margin-top: 8px;\"\u003e\n\u003cspan style=\"display: inline-block; background: #008377; color: #fff; border-radius: 20px; padding: 3px 11px; font-size: 13px; font-weight: bold; letter-spacing: 0.02em; margin: 2px 4px 2px 0; white-space: nowrap;\"\u003e140–200m² at 3:1\u003c\/span\u003e\u003cspan style=\"display: inline-block; background: #008377; color: #fff; border-radius: 20px; padding: 3px 11px; font-size: 13px; font-weight: bold; letter-spacing: 0.02em; margin: 2px 4px 2px 0; white-space: nowrap;\"\u003e25–50m² neat\u003c\/span\u003e\u003cspan style=\"display: inline-block; background: #008377; color: #fff; border-radius: 20px; padding: 3px 11px; font-size: 13px; font-weight: bold; letter-spacing: 0.02em; margin: 2px 4px 2px 0; white-space: nowrap;\"\u003e5L container\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; gap: 14px; align-items: flex-start; padding: 14px 16px; background: #f8f8f8; border-left: 4px solid #008377; border-radius: 0 6px 6px 0; margin-bottom: 8px;\"\u003e\n\u003cdiv style=\"flex-shrink: 0; width: 30px; height: 30px; background: #008377; border-radius: 50%; display: flex; align-items: center; justify-content: center;\"\u003e\u003csvg stroke-width=\"3\" stroke=\"#fff\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"15\" width=\"15\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv style=\"flex: 1;\"\u003e\n\u003cdiv style=\"font-size: 15px; font-weight: bold; color: #005c54; margin-bottom: 4px;\"\u003eReady to Receive Underlayment in 1–2 Hours at 20°C\u003c\/div\u003e\n\u003cdiv style=\"font-size: 15px; color: #444; line-height: 1.6;\"\u003eUnder good drying conditions (20°C, normal humidity), primed surfaces are \u003cstrong\u003eready to receive smoothing underlayments in 1–2 hours\u003c\/strong\u003e. The pink film confirms readiness — do not proceed until the primer is fully dry. On non-porous substrates the dried primer exhibits a \u003cstrong\u003elight tack\u003c\/strong\u003e; the underlayment must be applied within \u003cstrong\u003e36 hours\u003c\/strong\u003e of the primer drying and ambient temperature must remain above 10°C throughout. On calcium sulphate screeds the first coat may need to dry overnight.\u003c\/div\u003e\n\u003cdiv style=\"margin-top: 8px;\"\u003e\n\u003cspan style=\"display: inline-block; background: #008377; color: #fff; border-radius: 20px; padding: 3px 11px; font-size: 13px; font-weight: bold; letter-spacing: 0.02em; margin: 2px 4px 2px 0; white-space: nowrap;\"\u003e1–2 hrs at 20°C\u003c\/span\u003e\u003cspan style=\"display: inline-block; background: #008377; color: #fff; border-radius: 20px; padding: 3px 11px; font-size: 13px; font-weight: bold; letter-spacing: 0.02em; margin: 2px 4px 2px 0; white-space: nowrap;\"\u003eLight tack on non-porous\u003c\/span\u003e\u003cspan style=\"display: inline-block; background: #008377; color: #fff; border-radius: 20px; padding: 3px 11px; font-size: 13px; font-weight: bold; letter-spacing: 0.02em; margin: 2px 4px 2px 0; white-space: nowrap;\"\u003eApply within 36 hrs\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; gap: 14px; align-items: flex-start; padding: 14px 16px; background: #e6f4f3; border-left: 4px solid #008377; border-radius: 0 6px 6px 0; margin-bottom: 8px;\"\u003e\n\u003cdiv style=\"flex-shrink: 0; width: 30px; height: 30px; background: #008377; border-radius: 50%; display: flex; align-items: center; justify-content: center;\"\u003e\u003csvg stroke-width=\"3\" stroke=\"#fff\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"15\" width=\"15\"\u003e\u003cpolyline points=\"20 6 9 17 4 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv style=\"flex: 1;\"\u003e\n\u003cdiv style=\"font-size: 15px; font-weight: bold; color: #005c54; margin-bottom: 4px;\"\u003eWater-Based — Easy Clean-Up, Low Odour\u003c\/div\u003e\n\u003cdiv style=\"font-size: 15px; color: #444; line-height: 1.6;\"\u003ePrime IT MSP is \u003cstrong\u003ewater-based\u003c\/strong\u003e. Tools and equipment are cleaned with water immediately after use — no solvents required. Low odour compared with solvent-based alternatives. Store in the original container at 5–30°C, out of direct sunlight and away from frost. \u003cstrong\u003eShelf life: 12 months from manufacture.\u003c\/strong\u003e Manufactured by Instarmac Group plc, Tamworth — BS EN ISO 9001, ISO 14001 and ISO 45001 certified.\u003c\/div\u003e\n\u003cdiv style=\"margin-top: 8px;\"\u003e\n\u003cspan style=\"display: inline-block; background: #008377; color: #fff; border-radius: 20px; padding: 3px 11px; font-size: 13px; font-weight: bold; letter-spacing: 0.02em; margin: 2px 4px 2px 0; white-space: nowrap;\"\u003eWater-based\u003c\/span\u003e\u003cspan style=\"display: inline-block; background: #008377; color: #fff; border-radius: 20px; padding: 3px 11px; font-size: 13px; font-weight: bold; letter-spacing: 0.02em; margin: 2px 4px 2px 0; white-space: nowrap;\"\u003eNo solvents\u003c\/span\u003e\u003cspan style=\"display: inline-block; background: #008377; color: #fff; border-radius: 20px; padding: 3px 11px; font-size: 13px; font-weight: bold; letter-spacing: 0.02em; margin: 2px 4px 2px 0; white-space: nowrap;\"\u003e12-month shelf life\u003c\/span\u003e\u003cspan style=\"display: inline-block; background: #008377; color: #fff; border-radius: 20px; padding: 3px 11px; font-size: 13px; font-weight: bold; letter-spacing: 0.02em; margin: 2px 4px 2px 0; white-space: nowrap;\"\u003e5–30°C storage\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"font-size: 16px; font-weight: bold; color: #005c54; border-bottom: 3px solid #008377; padding-bottom: 8px; margin: 28px 0 14px; text-transform: uppercase; letter-spacing: 0.05em;\"\u003eTechnical Specifications\u003c\/div\u003e\n\u003cdiv style=\"overflow-x: auto; margin-bottom: 24px;\"\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; font-family: 'Segoe UI',Helvetica,Arial,sans-serif;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"background: #008377; color: #fff; font-weight: bold; padding: 9px 14px; font-size: 13px; letter-spacing: 0.06em; text-transform: uppercase;\" colspan=\"2\"\u003eProduct\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"background: #f0f9f8; padding: 9px 14px; font-weight: 600; color: #333; font-size: 14px; width: 46%; border-bottom: 1px solid #e0e0e0;\"\u003eProduct Type\u003c\/td\u003e\n\u003ctd style=\"background: #f0f9f8; padding: 9px 14px; color: #222; font-size: 14px; border-bottom: 1px solid #e0e0e0;\"\u003eWater-based acrylic polymer primer, sealer and bonding aid\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"background: #fff; padding: 9px 14px; font-weight: 600; color: #333; font-size: 14px; width: 46%; border-bottom: 1px solid #e0e0e0;\"\u003eColour\u003c\/td\u003e\n\u003ctd style=\"background: #fff; padding: 9px 14px; color: #222; font-size: 14px; border-bottom: 1px solid #e0e0e0;\"\u003ePink liquid — dries to pink film\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"background: #f0f9f8; padding: 9px 14px; font-weight: 600; color: #333; font-size: 14px; width: 46%; border-bottom: 1px solid #e0e0e0;\"\u003ePack Size\u003c\/td\u003e\n\u003ctd style=\"background: #f0f9f8; padding: 9px 14px; color: #222; font-size: 14px; border-bottom: 1px solid #e0e0e0;\"\u003e5 litres\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"background: #008377; color: #fff; font-weight: bold; padding: 9px 14px; font-size: 13px; letter-spacing: 0.06em; text-transform: uppercase;\" colspan=\"2\"\u003ePerformance\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"background: #f0f9f8; padding: 9px 14px; font-weight: 600; color: #333; font-size: 14px; width: 46%; border-bottom: 1px solid #e0e0e0;\"\u003eCoverage — Porous 1st coat (3:1 dilution)\u003c\/td\u003e\n\u003ctd style=\"background: #f0f9f8; padding: 9px 14px; color: #222; font-size: 14px; border-bottom: 1px solid #e0e0e0;\"\u003e140–200m² per 5L on smooth subfloor\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"background: #fff; padding: 9px 14px; font-weight: 600; color: #333; font-size: 14px; width: 46%; border-bottom: 1px solid #e0e0e0;\"\u003eCoverage — Porous 2nd coat (1:1 dilution)\u003c\/td\u003e\n\u003ctd style=\"background: #fff; padding: 9px 14px; color: #222; font-size: 14px; border-bottom: 1px solid #e0e0e0;\"\u003e70–100m² per 5L on smooth subfloor\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"background: #f0f9f8; padding: 9px 14px; font-weight: 600; color: #333; font-size: 14px; width: 46%; border-bottom: 1px solid #e0e0e0;\"\u003eCoverage — Non-porous neat\u003c\/td\u003e\n\u003ctd style=\"background: #f0f9f8; padding: 9px 14px; color: #222; font-size: 14px; border-bottom: 1px solid #e0e0e0;\"\u003e25–50m² per 5L on smooth subfloor\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"background: #fff; padding: 9px 14px; font-weight: 600; color: #333; font-size: 14px; width: 46%; border-bottom: 1px solid #e0e0e0;\"\u003eCoverage — Curing agent (1:1 spray)\u003c\/td\u003e\n\u003ctd style=\"background: #fff; padding: 9px 14px; color: #222; font-size: 14px; border-bottom: 1px solid #e0e0e0;\"\u003e30–40m² per 5L\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"background: #f0f9f8; padding: 9px 14px; font-weight: 600; color: #333; font-size: 14px; width: 46%; border-bottom: 1px solid #e0e0e0;\"\u003eDrying Time (ready to receive underlayment)\u003c\/td\u003e\n\u003ctd style=\"background: #f0f9f8; padding: 9px 14px; color: #222; font-size: 14px; border-bottom: 1px solid #e0e0e0;\"\u003e1–2 hours at 20°C\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"background: #fff; padding: 9px 14px; font-weight: 600; color: #333; font-size: 14px; width: 46%; border-bottom: 1px solid #e0e0e0;\"\u003eTack-free (non-porous)\u003c\/td\u003e\n\u003ctd style=\"background: #fff; padding: 9px 14px; color: #222; font-size: 14px; border-bottom: 1px solid #e0e0e0;\"\u003eLight tack — apply underlayment within 36 hours\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"background: #008377; color: #fff; font-weight: bold; padding: 9px 14px; font-size: 13px; letter-spacing: 0.06em; text-transform: uppercase;\" colspan=\"2\"\u003eApplication\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"background: #f0f9f8; padding: 9px 14px; font-weight: 600; color: #333; font-size: 14px; width: 46%; border-bottom: 1px solid #e0e0e0;\"\u003ePorous substrates\u003c\/td\u003e\n\u003ctd style=\"background: #f0f9f8; padding: 9px 14px; color: #222; font-size: 14px; border-bottom: 1px solid #e0e0e0;\"\u003eBrush or roller — 2 coats: 3:1 then 1:1 dilution\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"background: #fff; padding: 9px 14px; font-weight: 600; color: #333; font-size: 14px; width: 46%; border-bottom: 1px solid #e0e0e0;\"\u003eNon-porous substrates\u003c\/td\u003e\n\u003ctd style=\"background: #fff; padding: 9px 14px; color: #222; font-size: 14px; border-bottom: 1px solid #e0e0e0;\"\u003eBrush or roller — 1 coat neat\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"background: #f0f9f8; padding: 9px 14px; font-weight: 600; color: #333; font-size: 14px; width: 46%; border-bottom: 1px solid #e0e0e0;\"\u003eCuring agent\u003c\/td\u003e\n\u003ctd style=\"background: #f0f9f8; padding: 9px 14px; color: #222; font-size: 14px; border-bottom: 1px solid #e0e0e0;\"\u003eSpray bottle only at 1:1 dilution — 8–10 inches from surface\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"background: #fff; padding: 9px 14px; font-weight: 600; color: #333; font-size: 14px; width: 46%; border-bottom: 1px solid #e0e0e0;\"\u003eMinimum substrate temperature\u003c\/td\u003e\n\u003ctd style=\"background: #fff; padding: 9px 14px; color: #222; font-size: 14px; border-bottom: 1px solid #e0e0e0;\"\u003e5°C before, during and after application\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"background: #f0f9f8; padding: 9px 14px; font-weight: 600; color: #333; font-size: 14px; width: 46%; border-bottom: 1px solid #e0e0e0;\"\u003eAmbient temperature during drying (non-porous)\u003c\/td\u003e\n\u003ctd style=\"background: #f0f9f8; padding: 9px 14px; color: #222; font-size: 14px; border-bottom: 1px solid #e0e0e0;\"\u003eMaintain above 10°C\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"background: #008377; color: #fff; font-weight: bold; padding: 9px 14px; font-size: 13px; letter-spacing: 0.06em; text-transform: uppercase;\" colspan=\"2\"\u003eSubfloor Requirements\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"background: #f0f9f8; padding: 9px 14px; font-weight: 600; color: #333; font-size: 14px; width: 46%; border-bottom: 1px solid #e0e0e0;\"\u003eMoisture (BS 8203)\u003c\/td\u003e\n\u003ctd style=\"background: #f0f9f8; padding: 9px 14px; color: #222; font-size: 14px; border-bottom: 1px solid #e0e0e0;\"\u003eRH \u0026lt;75% — use DPM IT or Suppress IT if RH exceeds this\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"background: #fff; padding: 9px 14px; font-weight: 600; color: #333; font-size: 14px; width: 46%; border-bottom: 1px solid #e0e0e0;\"\u003eSurface condition\u003c\/td\u003e\n\u003ctd style=\"background: #fff; padding: 9px 14px; color: #222; font-size: 14px; border-bottom: 1px solid #e0e0e0;\"\u003eSound, stable, dry, dust-free, free of oils\/grease\/laitance\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"background: #008377; color: #fff; font-weight: bold; padding: 9px 14px; font-size: 13px; letter-spacing: 0.06em; text-transform: uppercase;\" colspan=\"2\"\u003eStorage and Shelf Life\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"background: #f0f9f8; padding: 9px 14px; font-weight: 600; color: #333; font-size: 14px; width: 46%; border-bottom: 1px solid #e0e0e0;\"\u003eStorage\u003c\/td\u003e\n\u003ctd style=\"background: #f0f9f8; padding: 9px 14px; color: #222; font-size: 14px; border-bottom: 1px solid #e0e0e0;\"\u003e5°C to 30°C — original container, out of direct sunlight and frost\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"background: #fff; padding: 9px 14px; font-weight: 600; color: #333; font-size: 14px; width: 46%; border-bottom: 1px solid #e0e0e0;\"\u003eShelf Life\u003c\/td\u003e\n\u003ctd style=\"background: #fff; padding: 9px 14px; color: #222; font-size: 14px; border-bottom: 1px solid #e0e0e0;\"\u003e12 months from manufacture\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"background: #008377; color: #fff; font-weight: bold; padding: 9px 14px; font-size: 13px; letter-spacing: 0.06em; text-transform: uppercase;\" colspan=\"2\"\u003eQuality Assurance\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"background: #f0f9f8; padding: 9px 14px; font-weight: 600; color: #333; font-size: 14px; width: 46%; border-bottom: 1px solid #e0e0e0;\"\u003eManufacturer\u003c\/td\u003e\n\u003ctd style=\"background: #f0f9f8; padding: 9px 14px; color: #222; font-size: 14px; border-bottom: 1px solid #e0e0e0;\"\u003eInstarmac Group plc, Birch Coppice Business Park, Tamworth, Staffordshire\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"background: #fff; padding: 9px 14px; font-weight: 600; color: #333; font-size: 14px; width: 46%; border-bottom: 1px solid #e0e0e0;\"\u003eCertification\u003c\/td\u003e\n\u003ctd style=\"background: #fff; padding: 9px 14px; color: #222; font-size: 14px; border-bottom: 1px solid #e0e0e0;\"\u003eBS EN ISO 9001, ISO 14001, ISO 45001\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"background: #f0f9f8; padding: 9px 14px; font-weight: 600; color: #333; font-size: 14px; width: 46%; border-bottom: 1px solid #e0e0e0;\"\u003eNBS Source\u003c\/td\u003e\n\u003ctd style=\"background: #f0f9f8; padding: 9px 14px; color: #222; font-size: 14px; border-bottom: 1px solid #e0e0e0;\"\u003eRegistered\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"font-size: 16px; font-weight: bold; color: #005c54; border-bottom: 3px solid #008377; padding-bottom: 8px; margin: 28px 0 14px; text-transform: uppercase; letter-spacing: 0.05em;\"\u003eFrequently Asked Questions\u003c\/div\u003e\n\u003cdiv style=\"border: 1px solid #cde3e1; border-radius: 8px; margin-bottom: 10px; overflow: hidden;\"\u003e\n\u003cdetails\u003e\n\u003csummary style=\"padding: 14px 18px; font-size: 15px; font-weight: bold; color: #005c54; cursor: pointer; list-style: none; display: flex; align-items: center; justify-content: space-between; background: #f5fbfa;\"\u003e\u003cspan\u003eDo I need to prime before applying a smoothing underlayment?\u003c\/span\u003e\u003csvg stroke-width=\"2.5\" stroke=\"#008377\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"18\" width=\"18\"\u003e\u003cpolyline points=\"6 9 12 15 18 9\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\u003c\/summary\u003e\n\u003cdiv style=\"padding: 14px 18px 16px; font-size: 15px; color: #444; line-height: 1.65; border-top: 1px solid #cde3e1; background: #fff;\"\u003eYes, in virtually all cases. Without primer, highly porous substrates pull moisture from the fresh underlayment too quickly — causing pinholes, poor surface hardness and weak adhesion. On non-porous surfaces, primer provides the tackified bonding surface that allows the underlayment to grip rather than sliding or debonding on the smooth substrate. Skipping primer is one of the most common causes of underlayment failure.\u003c\/div\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border: 1px solid #cde3e1; border-radius: 8px; margin-bottom: 10px; overflow: hidden;\"\u003e\n\u003cdetails\u003e\n\u003csummary style=\"padding: 14px 18px; font-size: 15px; font-weight: bold; color: #005c54; cursor: pointer; list-style: none; display: flex; align-items: center; justify-content: space-between; background: #f5fbfa;\"\u003e\u003cspan\u003eWhat is the correct dilution for my subfloor?\u003c\/span\u003e\u003csvg stroke-width=\"2.5\" stroke=\"#008377\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"18\" width=\"18\"\u003e\u003cpolyline points=\"6 9 12 15 18 9\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\u003c\/summary\u003e\n\u003cdiv style=\"padding: 14px 18px 16px; font-size: 15px; color: #444; line-height: 1.65; border-top: 1px solid #cde3e1; background: #fff;\"\u003eThe datasheet specifies dilution by substrate type: \u003cstrong\u003ePower floated concrete, epoxy DPMs, steel, tiles, asphalt:\u003c\/strong\u003e neat (undiluted), single coat. \u003cstrong\u003eConcrete (tamped\/pan floated), sand\/cement screed, anhydrite, existing underlayment:\u003c\/strong\u003e two coats — first at 3:1 (3 parts water to 1 part primer), second at 1:1. \u003cstrong\u003ePlywood:\u003c\/strong\u003e usually 3:1, but neat for dense low-absorbency veneers. \u003cstrong\u003eCementitious backer boards:\u003c\/strong\u003e 5:1 (5 parts water to 1 part primer), single coat. Always refer to the substrate guide table on this page and the current UltraFloor datasheet.\u003c\/div\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border: 1px solid #cde3e1; border-radius: 8px; margin-bottom: 10px; overflow: hidden;\"\u003e\n\u003cdetails\u003e\n\u003csummary style=\"padding: 14px 18px; font-size: 15px; font-weight: bold; color: #005c54; cursor: pointer; list-style: none; display: flex; align-items: center; justify-content: space-between; background: #f5fbfa;\"\u003e\u003cspan\u003eCan I use Prime IT MSP as a damp proof membrane?\u003c\/span\u003e\u003csvg stroke-width=\"2.5\" stroke=\"#008377\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"18\" width=\"18\"\u003e\u003cpolyline points=\"6 9 12 15 18 9\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\u003c\/summary\u003e\n\u003cdiv style=\"padding: 14px 18px 16px; font-size: 15px; color: #444; line-height: 1.65; border-top: 1px solid #cde3e1; background: #fff;\"\u003eNo — Prime IT MSP is \u003cstrong\u003enot a damp proof membrane\u003c\/strong\u003e. It is moisture-tolerant but not a vapour barrier. Before applying Prime IT MSP, the subfloor must test below \u003cstrong\u003e75% RH (BS 8203)\u003c\/strong\u003e. Where RH exceeds 75% or where the floor construction lacks a DPC, UltraFloor DPM IT or UltraFloor Suppress IT must be applied first.\u003c\/div\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border: 1px solid #cde3e1; border-radius: 8px; margin-bottom: 10px; overflow: hidden;\"\u003e\n\u003cdetails\u003e\n\u003csummary style=\"padding: 14px 18px; font-size: 15px; font-weight: bold; color: #005c54; cursor: pointer; list-style: none; display: flex; align-items: center; justify-content: space-between; background: #f5fbfa;\"\u003e\u003cspan\u003eHow do I know when the primer is dry and ready for underlayment?\u003c\/span\u003e\u003csvg stroke-width=\"2.5\" stroke=\"#008377\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"18\" width=\"18\"\u003e\u003cpolyline points=\"6 9 12 15 18 9\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\u003c\/summary\u003e\n\u003cdiv style=\"padding: 14px 18px 16px; font-size: 15px; color: #444; line-height: 1.65; border-top: 1px solid #cde3e1; background: #fff;\"\u003eWait for the primer to dry to a \u003cstrong\u003epink film\u003c\/strong\u003e. The pink pigmentation makes this easy to confirm visually — any wet or translucent areas are not yet ready. Under good conditions (20°C, normal humidity) this takes 1–2 hours. On non-porous substrates the dried primer will have a \u003cstrong\u003elight tack\u003c\/strong\u003e — this is normal and correct. Once dry, the underlayment must be applied within 36 hours, and ambient temperature must remain above 10°C.\u003c\/div\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border: 1px solid #cde3e1; border-radius: 8px; margin-bottom: 10px; overflow: hidden;\"\u003e\n\u003cdetails\u003e\n\u003csummary style=\"padding: 14px 18px; font-size: 15px; font-weight: bold; color: #005c54; cursor: pointer; list-style: none; display: flex; align-items: center; justify-content: space-between; background: #f5fbfa;\"\u003e\u003cspan\u003eCan I use Prime IT MSP between coats of smoothing underlayment?\u003c\/span\u003e\u003csvg stroke-width=\"2.5\" stroke=\"#008377\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"18\" width=\"18\"\u003e\u003cpolyline points=\"6 9 12 15 18 9\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\u003c\/summary\u003e\n\u003cdiv style=\"padding: 14px 18px 16px; font-size: 15px; color: #444; line-height: 1.65; border-top: 1px solid #cde3e1; background: #fff;\"\u003eYes — and UltraFloor specifically recommends it for multilayer builds. Applying Prime IT MSP between the first and second underlayment layers \u003cstrong\u003eminimises pinholes at the interface and maximises interlayer adhesion\u003c\/strong\u003e. Without interlayer primer, the cured first layer acts as a low-porosity surface that the second layer may not bond to reliably.\u003c\/div\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"font-size: 16px; font-weight: bold; color: #005c54; border-bottom: 3px solid #008377; padding-bottom: 8px; margin: 28px 0 14px; text-transform: uppercase; letter-spacing: 0.05em;\"\u003eRelated Products\u003c\/div\u003e\n\u003cdiv style=\"display: grid; grid-template-columns: repeat(auto-fill,minmax(230px,1fr)); gap: 10px; margin-bottom: 10px;\"\u003e\n\u003cdiv style=\"border: 1px solid #cde3e1; border-radius: 8px; padding: 16px 18px; text-align: center; background: #f5fbfa;\"\u003e\n\u003cdiv style=\"font-size: 15px; font-weight: bold; color: #005c54; margin-bottom: 4px;\"\u003eUltraFloor DPM IT\u003c\/div\u003e\n\u003cdiv style=\"font-size: 13px; color: #666;\"\u003eDamp proof membrane — apply first if subfloor RH \u0026gt;75%\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border: 1px solid #cde3e1; border-radius: 8px; padding: 16px 18px; text-align: center; background: #f5fbfa;\"\u003e\n\u003cdiv style=\"font-size: 15px; font-weight: bold; color: #005c54; margin-bottom: 4px;\"\u003eUltraFloor Suppress IT\u003c\/div\u003e\n\u003cdiv style=\"font-size: 13px; color: #666;\"\u003eMoisture vapour suppressant primer for high RH subfloors\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border: 1px solid #cde3e1; border-radius: 8px; padding: 16px 18px; text-align: center; background: #f5fbfa;\"\u003e\n\u003cdiv style=\"font-size: 15px; font-weight: bold; color: #005c54; margin-bottom: 4px;\"\u003eUltraFloor Level IT Two\u003c\/div\u003e\n\u003cdiv style=\"font-size: 13px; color: #666;\"\u003eFast-drying smoothing underlayment — apply after Prime IT MSP\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border: 1px solid #cde3e1; border-radius: 8px; padding: 16px 18px; text-align: center; background: #f5fbfa;\"\u003e\n\u003cdiv style=\"font-size: 15px; font-weight: bold; color: #005c54; margin-bottom: 4px;\"\u003eHeatBoard ONE Routed Chipboard Panels\u003c\/div\u003e\n\u003cdiv style=\"font-size: 13px; color: #666;\"\u003eUFH panel system — subfloor prep needed before underlayment\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"UltraTile","offers":[{"title":"Default Title","offer_id":63568003268957,"sku":"PRIMEITMSP5LTR","price":53.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/2051\/3629\/files\/UltraFloorPRIMEITMulti-SurfacePrimer5L.webp?v=1771850245"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/2051\/3629\/collections\/UltraTile.webp?v=1778745980","url":"https:\/\/qualityheating.co.uk\/collections\/ultratile.oembed","provider":"AIZO Quality Heating","version":"1.0","type":"link"}